Assisting and empowering others
A Seasoned Executive
A Seasoned ExecutiveWith over four decades of experience, René Michaels brings deep expertise in marketing, technology, sales, customer service, and business operations. His extensive background provides valuable real-world insights into various aspects of life and business. René’s diverse career offers a unique perspective, enabling him to create affordable, localized marketing strategies that drive growth for small businesses.
Assisting Small Business Owners
After retiring in April 2024, René was inspired to launch René Michaels Endeavor, a part-time consulting business, motivated by his passion for helping small business owners tackle their local marketing challenges and elevate their marketing strategies. Eager to share his wealth of experience, René is excited to contribute to your marketing efforts and welcomes the opportunity to work with you. By choosing his services, you gain not only practical expertise but also a genuine commitment to helping your business thrive.
Summary of Experience & Expertise
Summary of Experience & ExpertiseMarketing and Technology Integration
Marketing and Technology IntegrationA versatile marketing professional skilled in identifying market opportunities and integrating technology to develop tailored marketing strategies for diverse industries. Proven success in aligning marketing efforts with business objectives, ensuring cohesive and impactful messaging, and maintaining brand consistency across both online and offline channels.
Business Development and Operations
Proven track record in managing sales, marketing, and operations for a custom décor manufacturing company. Expertise includes product development, leading marketing initiatives, coordinating trade show participation, and managing advertising opportunities. Demonstrates creative problem-solving to overcome challenges and develop win-win solutions that drive business success.
Technical Skills
Advanced in utilizing best practices and cost-effective technology solutions to build and manage responsive, cross-device websites, complex online order forms, CRM systems, and web-based applications. Skilled in implementing search optimization techniques to improve local and national search rankings and boost online visibility, ensuring a strong online presence and engagement.
Design and Creative Abilities
Expertise in creating visually compelling and user-friendly website layouts and interfaces. Proficient in graphic design, including logos, brochures, ads, and multimedia content, as well as photography and image editing. Adept at developing original content for marketing campaigns and utilizing AI-assisted copywriting to ensure visual consistency and strong brand messaging.
Sales & Customer Service
Extensive consultative sales experience across industries such as audio/video electronics, major appliances, and home furnishings. Executive experience in sales of television commercial airtime and website advertising for local CBS and FOX affiliate stations. Proven success in driving sales and managing customer relationships in both B2C and B2B environments, consistently achieving sales targets and high levels of customer satisfaction.
Leadership, Management, and Coaching
Experienced in leading marketing and creative teams, overseeing process development, and managing organizational change. Skilled in account management and customer/client retention, with a focus on building strong, long-term relationships. Demonstrates effective leadership and hands-on coaching abilities that inspire individuals and drives successful project execution.
Personal Attributes
Friendly, humble, professional, energetic, and adaptable with a strong sense of responsibility. A critical thinker with excellent problem-solving skills, consistently delivering results through creative and strategic approaches.
Need help making marketing manageable? Let’s connect and get you on the path to local success!