Affordable & Flexible Local Marketing Consulting + Website Services for Small Businesses

I know that every small business has its own unique challenges, often paired with a limited budget. That's why I've developed a set of flexible, affordable local marketing services designed to make a significant impact without straining your resources.

Unlike many one-size-fits-all solutions, my approach is personalized and focused on the unique needs of your small business. While I offer a complete marketing solution, each service is available individually—so you can select the options that best align with your short-term objectives or long-term goals. This ensures you get the maximum value for your budget, with the flexibility to adapt as your business evolves.

Success in business is not a matter of luck, but the result of consistent ENDEAVOR, where every investment fuels the journey toward growth."

Services and Fee Options

Click or tap the links below to jump down to a service or scroll down the page to see all.

Analysis of Your Local Online Presence
Local Offline Marketing Consulting for Small Business
Local Online Marketing Consulting & Website Design + Build
Local Marketing Maintenance for Small Business

Analysis of Your Local Online Presence

What's Included

• Assessing Visibility – Evaluating how easily your small business can be found in local online searches.
• Analyzing Website Effectiveness – Reviewing your website’s ability to engage visitors and meet their needs quickly and effectively.
• Testing Performance – Measuring your website’s speed, responsiveness, and performance to ensure it delivers a seamless user experience across all devices.
• Comparing Competitors – Analyzing how your competitors rank in local searches and evaluating the effectiveness of their websites.
• Identifying Opportunities – Offering suggestions for improving your online presence and boosting local visibility.
• Providing Recommendations – Conducting a review meeting to discuss the findings, either in person or via Zoom.

Fee Options

• Per-Project Fee - $399  $299 introductory rate available for a limited time!
• Fee Credit - The project fee is fully credited toward the cost of my Local Online Marketing Consulting & Website Design + Build if/when you choose to move forward with that service.

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Local Offline Marketing Consulting for Small Business

What's Included

• Analyzing Local Market Trends – Researching market trends, customer preferences, and competition to provide actionable insights for your marketing strategies.
• Refining Branding & Messaging – Ensuring consistent branding and messaging that aligns with your local audience for maximum impact.
• Developing In-Store & Outdoor Promotions – Creating cost-effective promotions and signage that increase visibility without exceeding your budget.
• Designing Print Advertising – Helping design affordable flyers, posters, and other print materials focused on high-impact, low-cost local distribution.
• Guiding Community Engagement – Offering strategies for budget-friendly participation in local events and initiatives to boost relationships and brand awareness.
• Planning & Promoting Local Events – Assisting with the organization and promotion of local events, trade shows, or community activities to enhance brand visibility and engagement.
• Measuring & Analyzing Performance – Implementing tracking and analysis methods to refine offline marketing strategies and maximize return on investment.

Fee Options

• Hourly Fee - $75/hour
  • Flexible support for smaller projects or ongoing marketing needs.
• Per-Project Fee - $3,000 - $6,000 (quoted per-project)
  • Complete implementation of a local marketing strategy, from planning to execution. Ideal for small businesses with a physical location.
• Performance-Based Compensation*
  • I’ll provide this service with monthly compensation over a set period, directly tied to the measurable results we achieve together. We will define specific metrics, such as sales growth, lead generation, or product sales, in advance. The exact terms can be negotiated to fit your business's needs.
    • Percentage of Sales - A share of the revenue increase driven by the marketing strategies.
    • Per-Lead Pricing - Compensation based on the number of qualified leads generated.
    • Per-Unit Sold – Compensation based on the number of units sold through the implemented marketing efforts.

*Available to qualified small businesses

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Local Online Marketing Consulting & Website Design + Build

What's Included

• Building a Secure Website – Establishing trust and enhancing credibility, which leads to better search engine rankings.
• Delivering Mobile-Friendly Design – Ensuring a seamless user experience across all devices to boost engagement and conversion rates.
• Improving Load Times – Reducing page load times to improve user retention and search engine rankings.
• Simplifying Navigation – Making it easy for customers to find what they need and search engines to understand your site.
• Creating Quality Content – Attracting and retaining users with engaging, relevant content that boosts interaction and search rankings.
• Enhancing with Structured Data – Helping search engines understand your site better and improve its visibility in search results.
• Implementing Internal Linking – Guiding users and search engines through your site’s structure for improved usability and SEO.
• Optimizing for Local Search – Increasing visibility in local search results, making it easier for nearby customers to find you. This includes organic local search optimization ¹Organic Local Search Optimization refers to the process of improving a business’s visibility in local search results without relying on paid advertisements. This involves enhancing a business’s online presence—such as its website, local business profiles, and other relevant listings—to appear in search results when people look for services or products in a specific area. The goal is to achieve higher rankings in search engines, helping attract more local customers naturally, or "organically.", which focuses on improving your website and online presence naturally (without paid ads) so that search engines like Google rank your business higher when customers search for relevant local terms.
• Providing an XML Sitemap – Assisting search engines in discovering and indexing your pages more efficiently.
• Ensuring Data Protection & Privacy Compliance – Building trust with users by ensuring compliance with the latest data protection regulations and improving credibility.
• Implementing Website Analytics – Setting up privacy-friendly analytics to track visitor behavior, page views, referral sources, and more, providing actionable insights.

Fee Options

• Hourly Fee - $75/hour
  • For minor updates, maintenance, or specific design tasks on an existing site.
• Per-Project Fees
  • Basic Website Design + Build w/5-15 Pages - $3,000 - $6,000 (quoted per-project)
  • Advanced Website Design + Build w/15 or More Pages + Custom Features) - $4,500 - $10,000+ (quoted per-project)
  • Website Rebuild - Quoted per project
• Performance-Based Compensation*
  • I’ll provide this service with monthly compensation over a set period, directly tied to the measurable results we achieve together. We will define specific metrics, such as sales growth, lead generation, or product sales, in advance. The exact terms can be negotiated to fit your business's needs.
    • Percentage of Sales – A share of the revenue increase driven by the marketing strategies.
    • Per-Lead Pricing – Compensation based on the number of qualified leads generated.
    • Per-Unit Sold – Compensation based on the number of units sold through the implemented marketing efforts.

*Available to qualified small businesses

Additional Costs (not included)

While my core package includes essential website design and local marketing services, there are some standard overheads that all websites require, such as domain registration, hosting, and enhanced security, which are not included in the base package. Additionally, some businesses may have specific needs that call for optional add-ons like advanced SEO, e-commerce, or more specific legal compliance. These add-on services may be required depending on your objectives and can be quoted separately based on your unique circumstances.

The following are standard, necessary overheads for maintaining any website. These costs are not included in the fee options above and vary based on your hosting provider and specific needs:

• Domain Name - Around $10 - $20/year.
• Website Hosting - $5 - $50/month, based on provider and speed needs.
• Secure Sockets Layer - SSL certificate ($0 - $150/year).
• WordPress Content Management System (CMS) Theme - Free to $200+ for premium designs.
• WordPress CMS Plugins & Features - Free for basic needs, but premium plugins can range from $50 - $500/year.

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Local Marketing Maintenance for Small Business

What's Included

• Providing Regular Updates – Keeping your website fresh and aligned with current practices and customer needs.
• Conducting Technology Compatibility Checks – Ensuring your website remains compatible with emerging technologies.
• Updating Business Profiles – Maintaining your current business profile information to signal an active business and improve user trust.
• Offering Ongoing Marketing Support – Providing check-ins and consulting to ensure your online and/or offline marketing efforts remain effective over time.

Fee Options

• Hourly Fee - $75/hour
  • Ideal for minor updates or as-needed support.
• Monthly Fee - $150/month
  • Covers basic monthly maintenance, updates, and support to ensure everything stays on track.
• Pre-Paid 12-Month Fee - $1500
  • Includes everything in the monthly fee for 12-months (save $300)

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